Hi Friends! It’s been long time since my last post. It’s good to be back!
Earlier this year I had the pleasure of working with the incredibly talented and thoughtful photographer, Martha Swann, on recreating her logo and branding. As you can see from her work, she has a brilliant eye for color, light, and gorgeous composition, so she was a dreamy client to work with.
Martha came to me prepared with inspiration images, a mood board and an open mind. When I told her I had never done a branding or logo project, she didn’t shy away! I have always wanted to do branding and logos, and as predicted, I loved the collaborative process from start to finish. It was completely energizing to discuss Martha’s vision and goals for her business, and fascinating to think about how I could translate descriptive words that came out of our conversations (such as “understated,” “organic,” “clean,” “hand-crafted” and “earthy”) into a visual message that would communicate her values and approach. It was challenging, fun, and super rewarding. Since then I’ve worked on a second exciting identity project (more to come on that one soon!) and have another lined up for this summer.
Take a look at these images of Martha’s new logo, color palette, and more.